Does your HR data have 20:20 vision?

Andy Green, 02 January 2018

Eye tests have been in the news recently with the suggestion that drivers should have compulsory eye tests every 10 years, according to the Association of Optometrists. One in three optometrists say they have seen patients in the previous month who continue to drive with vision below the legal standard; motorists must read a number plate from 20m (65ft) in the practical driving test, but there is no follow-up check.

This got me thinking about other things that are hidden in plain sight from us or our vision of how to deal with these things is blurred.

Take HR data for example. We are all amassing data. We measure performance, engagement, absenteeism, payroll cost, retention and diversity.

We know we are drowning in data and that there is a shortage of capability to create insight from it. It appears there is a lot of data collection but not a lot of output. Barriers include outdated systems, inconsistent reporting, a lack of skills, a lack of time, data inaccuracy and especially no clear brief on what to measure.

So just as with your eyes where you have to go to an expert to help you see things more clearly, so with data you need to balance internal capabilities with expert insight from a credible partner to reveal latent insights “hidden in plain sight”.

At Capita Employee Solutions we are helping our clients to improve their vision by releasing the value of AI and Analytics. The value created from such a partnership accelerates growth, reduces cost and optimises change by:

Analysis – understand your employees

  • Voice of the employee
  • Engagement outcomes
  • Life stage
  • Communications preferences
  • Environmental impact

Strategy – define objectives and success measures

  • Think, feel, do
  • Priorities
  • Engagement strategy
  • Desired action

Plan – build the story

  • Laying groundwork
  • Construct the campaign

Deliver – tell the story

  • New communications
  • Amend core offering if necessary

Monitor & Measure – what is the value?

  • Ongoing measurement and analysis
  • Adjust and improve

Data analysis and segmentation is essential to informing the correct communications strategy for employees, targeting the right messages to the right employees in a way to maximise impact and productivity.

About the author

Andy Green Senior Business Development Manager

Andy Green

Insight Research

Our research reports are aimed at Pension Trustees and HR Directors, covering topics such as pensions, health, flexible benefits, engagement and wellness. They are free to download!

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